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Are Your Subscribers Content With Your Email Content?
January 31 @ 2:00 pm - 3:15 pmFree
Email is a great platform for building relationships, connecting with individuals and converting subscribers into long-term donors. However, if all your emails are fundraising asks, that gets real old real fast and subscribers will simply stop opening your emails.
You should be using a variety of content to keep readers opening, reading, engaging, clicking and converting. Join me as we look at numerous types of content you should be sharing with your audience as part of your email fundraising and marketing strategy.
We we’ll cover:
- How to use email to build more relationships, mobilize people to take action and raise more money
- Why content variety is the spice of email engagement
- Different types of content to share with email subscribers
- How good content will engage subscribers, boost your click thru and conversion rate
Presented by: Ephraim Gopin with Mandy Pearce
Ephraim Gopin, a fundraising and marketing expert, is the founder of 1832 Communications, an agency which partners with nonprofits to help them build more relationships so they can raise more money, serve more people and have more impact in their community.
Ephram is the publisher of Email 366, a free service which will teach you how to deliver effective nonprofit emails your audience will be eager to open, read, click and act upon. Each day you’ll receive a fresh, short actionable email tip that will help your nonprofit use email to build more relationships and raise more money in 2024 and beyond.
His two plus decades of experience as a CEO, fundraiser, marketing and communications director, grant writer and more afforded him the unique position where he could learn not just broadly how an organization functions but see the intersecting parts under the nonprofit hood. Ephraim knows how nonprofits operate and intimately understands the fundraising and marketing pain points and challenges they face.
But it goes beyond awareness: He has a proven track record of solving them.
Ephraim crafts custom strategies focused on website, email, content, social media, video and more so organizations are in the best position possible to fundraise from their target audience.
The goal? Stabilize revenue and provide sustainability for programs.
The organizations Ephraim partners with move from survival to thrival mode and experience growth. When fundraising and marketing work in tandem it’s a beautiful thing!
Learn more and register: https://fundingforgood.org/webinars/are-your-subscribers-content-with-your-email-content/