Stories are intrinsic to decision-making and shape our view of the world. In this three-hour webinar, participants will learn why storytelling remains the single most powerful communication tool, and specific ways your organization, coalition and community can use stories to advance your mission.
Why Must We Tell Stories? Learn how stories help us remember and influence how we think and behave.
How Do You Tell a Memorable and Persuasive Story? Discover the architecture and qualities of compelling stories and understand the difference between stories that inform quickly and concisely and stories that engage and motivate.
What Kinds of Stories Should Your Organization Tell? Understand the categories of stories you should be telling as part of your day-to-day work.
- One three-hour session.
- The session will be recorded.
- All participants receive a copy of the booklet “Storytelling as Best Practice” at the conclusion of the session.
- Participants will receive a pre-work assignment prior to the session.
Thursday, November 10 from 1:00 p.m. to 4:00 p.m. ET
Who should attend? This session is for any team member or coalition partner with communications or organizational oversight to embrace the concept of organizational storytelling.
Kirsten Farrell is the Director of The Goodman Center, which teaches communications and marketing professionals how to reach more people with more impact. She is the author of The Goodman Center’s blog (coming soon) that will share tools and guidance for public interest professionals to connect to and communicate with their audience. Kirsten has been Andy Goodman’s co-facilitator for innumerable workshops and trainings for clients including the Robert Wood Johnson Foundation, rare, UCLA, The National Museum of African American History and Culture and many more.
She is on the advisory team for The Corporation for Supportive Housing’s Speak Up! Program LA, where she trains people with lived experience of homelessness to tell their stories and advocate for permanent supportive housing. In her spare time, she plays the piano and is a company member of the nationally recognized Impro Theatre where she does long-form narrative improv.
Andy Goodman is founder and Director Emeritus of The Goodman Center. Along with Storytelling as Best Practice, he is author of Why Bad Ads Happen to Good Causes and Why Bad Presentations Happen to Good Causes. He also publishes a monthly journal, free-range thinking, to share best practices in the field of public interest communications.
Andy is internationally known for his speeches and workshops on storytelling and has led over 500 trainings for clients including CARE, The Nature Conservancy, Boys and Girls Clubs of America, NOAA, the San Diego Zoo, MIT, Princeton, the Bill and Melinda Gates Foundation, the Robert Wood Johnson Foundation, GE, Bank of America, and many others.
He has designed communications curriculum for the College for Social Innovation in Boston as well as for the African Leadership University in Mauritius. When not teaching, traveling, or recovering from teaching and traveling, Andy serves on the advisory board of the Institute for Human Caring.