Digital Fundraising: Getting the Money You Need…Using Online Tools and Tactics

The best outreach leads to the most effective communication, stronger relationships, and better fundraising. So, how can you ensure you have the best outreach? This is an introduction to the new world of online fundraising…the concepts, practices and tools that are available to you, including the creation and use of endowments. Topics include understanding funding trends, classifying and motivating donors (i.e., individuals, business organization, funders, and foundations), creating and utilizing a Case Statement, and analyzing and deploying alternative fundraising strategies.