Full-Funnel Fundraising: Why Your Year-End Campaign Starts in Summer

Think your year-end fundraising campaign begins in November? Think again.

Join Whole Whale’s Senior Director of Campaigns and Creative, Keri Goff, for a practical session on why your biggest fundraising results are determined months before December, and how to build a year-round engagement strategy that leads to stronger campaigns, more committed supporters, and less last-minute stress.

Too often, nonprofits spend most of the year quiet, then launch a major fundraising appeal the moment the calendar turns to December. But successful fundraising isn’t about making a louder ask. It’s about building relationships long before you ask for a gift.

In this 60-minute webinar, Keri will walk through Whole Whale’s Funnel of Engagement framework and show how to intentionally move supporters from first discovering your organization to becoming long-term donors.

We’ll cover essential topics, including:

• Why your year-end fundraising success is built months before Giving Tuesday or December appeals
• How to use the Funnel of Engagement to guide supporters from awareness to long-term commitment
• Practical strategies to grow and nurture your audience throughout the year using email, content, paid media, and your website
• How to build an “impact bank” of stories and data that make year-end asks more compelling
• Common fundraising mistakes that lead to weak year-end performance—and how to avoid them

Whether you’re planning your next fundraising campaign or building a more sustainable donor engagement strategy, you’ll leave with practical steps you can put into action immediately.

Note: The webinar will be conducted online, and registered participants will receive a confirmation email containing the webinar access details. After the webinar, we’ll share the recording and deck with registered participants.