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Make Advocacy Actionable: How to use what we know about the brain and behavior change to increase nonprofit advocacy

May 9 @ 1:00 pm - 2:00 pm


Nonprofit people care so much about their missions. They’ve courageously stepped forward to make a difference in their communities, and they’ll move heaven and earth to deliver programs that improve lives. We need them to do one more courageous thing on top of all of this. We need them to advocate for their missions with policymakers who can influence budgets, policies, and implementation of public programs. We need them to add advocacy to their nonprofit portfolio.

This session brings together an adult learning expert and a nonprofit advocacy expert to explore what associations, nonprofit capacity organizations, and funders can do to increase nonprofit advocacy. We’ll provide alternatives to dry presentations about lobbying rules and doom-and-gloom calls to action. You’ll leave the session energized to evangelize nonprofit advocacy in ways that will motivate busy nonprofit people.



Nancy Bacon (she/her) works at the intersection of adult learning and nonprofits. She is a teacher, instructional designer, and learning strategist who has worked in nearly every nonprofit role possible: Executive Director, program director, board chair, and fundraising lead. Nancy works with nonprofits, associations, networks, and government agencies to help nonprofits serve their communities with joy, confidence, and impact. She has trained thousands of people in-person and online, speaks on learning and leadership, and writes books and blogs on topics at the intersection of learning and nonprofits. Nancy created the advocacy curriculum used by three nonprofit state associations. www.nancybacon.com


Bethany Snyder, MPP, (she/her) is an Advocacy Strategist, Enthusiast, Optimist – and the founder of Snyder Strategies, LLC, a boutique consulting firm she formed to share and leverage her deep understanding of the advocacy world with nonprofit and membership-based organizations. With nearly 25 years of experience in communications, advocacy, and public affairs, Bethany is a seasoned professional and a nonprofit advocacy expert. She has been on all sides of the advocacy desk – as a grassroots advocacy director, a lobbyist, a consultant, a comms director, and a US Senate staffer. She helps turn nonprofit supporters into lifelong advocates to pass the policy solutions our communities need.

In addition to her advocacy clients, Bethany serves as the Director of the Iowa Nonprofit Alliance, representing Iowa’s 23,000 nonprofit organizations and its dedicated professionals.

There is no cost to attend this event. All participants will receive the recording.



May 9
1:00 pm - 2:00 pm
Event Category:


Iowa Nonprofit Alliance
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