Marketing the Small NPO on a Shoestring Budget

Marketing the Small NPO on a Shoestring Budget: “Earned Media” and Collaboration
Includes two-dozen specific money-saving tips on making “earned media” (public relations) work for you. Plus, two-dozen additional tips on how to collaborate with other organizations to lighten your load. Remember: in order to get people to sit up and take notice, YOU have to sit up and take notice of what makes people sit up and take notice!