Overcoming the “Ick Factor”: Rethinking Branding in the Nonprofit Sector

Overcoming the “Ick Factor” helps nonprofit leaders rethink branding as a mission-driven asset, not a corporate marketing line item. This practical session clarifies the difference between branding and marketing, explains why brand equity matters, and addresses common concerns about cost and authenticity. Attendees leave with a clear framework and actionable steps to align communications, build donor trust, and strengthen long-term support.