The Landscape of Cause Marketing Compliance

Legal compliance in cause marketing isn’t a box to check before the fun part starts, it’s part of what makes a partnership work. Join us with Perlman & Perlman for a primer on the legal principles behind corporate-nonprofit campaigns, plus the regulatory updates every partnership builder needs to know, including what’s happening with the 2026 tax shift.

Corporate-nonprofit partnerships live and die by the fine print, and the rules keep evolving. This session gives you the legal grounding to turn compliance into a core part of strategic development for your next collaboration, not just a hurdle to clear.

This session is built for newcomers and seasoned pros alike. We’ll cover the core legal principles behind cause marketing campaigns, plus recent updates reshaping the regulatory landscape.

Good campaign design starts with understanding the rules. You’ll learn how to weigh different campaign options and use alternative or complementary collaboration models to get there. By the end, both corporate and nonprofit partners will be ready to manage compliance risk, build campaigns that meet both sides’ goals, and land on more than one path to “yes.”