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“Watch Party” Center Member Exclusive – The Strategy of Bringing Events to Market
February 16, 2022 @ 12:00 pm - 2:00 pm
One of the benefits of our conference being virtual in December is that we recorded most of the breakout sessions. One of the many benefits of being a Center member is our new special offer to view select recordings with us even if you did not attend the conference.
Join us along with your fellow Center members this winter and spring as we continue conversations on nonprofit topics with our special Watch Party webinars to include viewing a recording (link to breakout will also be sent to you in advance).
For many nonprofits and associations, conference and event registration revenue can directly impact the success of the organization. Whether virtual or face-to-face, events are about the content, the connections, and the moments attendees will enjoy. This session will explore the various components of an effective event marketing strategy with an emphasis on driving paid registrations and revenue for your organization.
At the conclusion of this session, participants should be able to:
- Recognize the relationship between overarching business goals and individual event goals from a customer acquisition and retention perspective
- Define potential target audience segments for marketing strategy development
- Identify potential marketing channels that align with the target audience for the highest estimated return on investment (ROI)
Yasheaka Oakley is the owner of YO & Associates, LLC, a marketing strategy consulting service with one goal in mind: to help nonprofit organizations and associations hit their targets and achieve success. With more than 10 years of experience, Yasheaka leads teams to uncover new marketing opportunities; accelerate B2B/B2C lead generation; enhance online customer engagement, and help realize business goals. Yasheaka earned a Master of Arts in journalism & mass communication with a concentration in public relations from Kent State University and is a graduate of Cheyney University of Pennsylvania, where she earned a Bachelor of Arts in communication arts and a minor in graphic design.
We are honored that Yasheaka will be joining us live for the watch party, so attendees will have the chance to ask questions.
If you are a Center member, email email@example.com to request the registration link for this event.
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