Why Engaging Audiences in Advocacy is Vital to the Arts Industry

Marketing and development administrators are accustomed to promoting their organization’s performances and exhibitions or encouraging their stakeholders to support their work. While we know that it is important to communicate the value our arts organizations bring to the community, marketing the concept of advocacy is not always intuitive. Advocacy is easy when a crisis emerges and we are forced to react and pivot. The COVID-19 pandemic taught us some tough lessons. The current question is — How can we be proactive advocates on a daily basis and avoid simply responding to the next crisis? Join ArtPride for the next Jersey Arts Marketers (JAM) webinar as we discuss the current state of arts funding in New Jersey. More importantly, we will examine how your organization can message to your audiences the public value of, not only the work you do, but the collective work the sector accomplishes.

Register: https://us02web.zoom.us/webinar/register/WN_TG0FOxvBRXm2YswQm6zcwQ#/registration