Strategies, Systems and Shortcuts: Effective Content Marketing

Content marketing is about telling stories that inspire your audience to act – and nonprofits have no shortage of them to share. But without a systematic approach, organizations often end up sinking too much time into ineffective content.
This session will offer step-by-step guidance on creating a content marketing plan. You’ll learn how to define goals, create content pillars, select your channels, and measure results over time.